BIOVELA @ the Utena City Festival

Ready, set, kick!

On a hot summer day, we rolled into the Utena City Festival. Together with Biovela, we had a clear goal – to attract new employees and strengthen the brand’s image. Said and done! All guests who wanted to take part in the activation completed a myth-busting quiz, and job seekers left their contacts.

Next to the main attraction, queues stretched all day long. Locals had to try and score a goal by kicking into a huuuge target in the city center. Accurate shots were rewarded with Biovela products, travel suitcases, beach loungers, and even a Kamado Bono grill.