DISH DIVE @ Vilnius Pink Soup Fest‘26

With the launch of the new food review app DISH DIVE, their team immediately dove into one of Vilnius’s biggest festivals and became the main place to choose the best cold beetroot soup.

Hundreds of Vilnius restaurants invited visitors to sample their most delicious cold soups, but where would you find your favourite? After asking ourselves this question, we realised: it’s easy to get lost in the vast selection. Don’t know where to eat? Don’t know where the best places are? “Don’t have a green clue? Just go with the pink one!”

We used this as our recipe for the task, and that’s exactly how we encouraged people to download the app, stop racking their brains, and discover varieties of cold beetroot soups tasted by other food lovers right there in the app.

Big festival screens were playing the video that encouraged people to vote, while in restaurants flyers, spoons, and posters invited people to choose and find their fav bowl of cold beetroot soup: pink enough, thick or runny, with or without eggs, but the tastiest serving possible.

Festivalio ekranuose sukosi balsavimui kviečiantis video, o restoranuose dėmesį traukė skrajutės, šaukštai ir plakatai, skatinę rinktis bei rinkti rožinę, tirštą ar skystą, su kiaušiniais ar be jų, bet skaniausią šaltibarščių porciją.