Xiaomi x Login’26

Everyone’s home is different, but we all have similar rituals in them.

Our team took this idea and for the second year in a row, set up a space that mimics a home. At the LOGIN exhibitions, XIAOMI showcased its diverse product lineup this way, but this year we additionally made sure visitors had a fun place to play.

A phone encased in ice or floating in water drew visitors to the XIAOMI area. Here we hid NFC tags with clues throughout the exhibition: one waited near the evening movie zone, the other hid in the kitchen. After discovering all four locations, participants were rewarded with fizzy surprises.

Through the game, we encouraged visitors to explore every corner of the exhibition – and it worked!