Ayvens cakes. Rebranding introduction to clients

How to introduce a new brand name and make sure it’s remembered? With a Boom! Literally.

ALD Automotive rebranded to Ayvens. We decided to present this transformation to their customers and partners with BOOM cakes. One hit and the logo shatters. Bright blue candy pops out from inside, revealing the new Ayvens branding and colour.

Tasteful, unexpected and playful. Because good rebranding starts with emotion.