Domestos POWER FOAM launch campaign

3 Baltic countries. 388 ad placements. 0 microbes.
We racked our brains on how to introduce a toilet cleaner in an entirely new form – foam. Changing consumer habits (from liquid to foam) isn’t easy. But it’s not impossible. And it’s definitely worth it.

The Microbe Party became Domestos’ most successful outdoor campaign in the Baltics – from shopping malls and buses to billboards. And the new product? Flying off the shelves.