Pandora Basketball Charm Launch

Pandora created a basketball-shaped charm, inviting people to wear it just as passionately as they cheer for their favourite team. To celebrate the launch, we came up with an activation no true Lithuanian could simply walk past – basketball. Of course, not just any basketball, but a pink one, surrounded by flowers and inspired by Pandora’s visual identity.

We threw down the challenge, and visitors threw the ball. Those who scored from the closer line won a €5 or €10 voucher towards the new charm, while the sharpest shooters tested themselves from a greater distance for a chance to win a €20 voucher. We played across all three Baltic countries. In the end… love won.