PC Molas opening events

PC ‘Big’ shopping centre rebranded & became PC ‘Molas’. Our task was to organise a two-day opening event, with different activities, lotteries and a final concert. We adapted the “Tv channel” concept from the ATL agency used in print & TV and created multiple channels across the shopping mall. Some of them there for adults, some – for kids. Everyone, from 12k opening day visitors, could find their favourite channel at PC Molas! Take a look at the video & see how it all went!