TASTE ME tastings

Vilnius, with its mountains of peaches and rivers of jam. No, it’s not another duke Gediminas dream – it’s the TASTE ME project, part-funded by the EU. During the POS campaign, our PROMO team treated Vilnius residents with canned fruit from Romania. In total, 40 000 cans were tasted, 8 supermarkets were visited and a few months later we adapted the project in Finland. Thank you, TASTE ME, it was tasty, and it won’t be long before we do it again! This time in Estonia.