Gubernija sampling @Šiauliai days 2023

„ČIA VISI SAVI” says Gubernija. The slogan reveals Gubernija’s core value – community. Communicating this to consumers was one of the main goals of the integration into Šiauliai Days. We came up with the idea of making a biiiiig mirror cube. It not only catches the eyes of passers-by but also their hands. When you show one of the hand gestures of friendship, the cube gives you a task. When it is completed, you receive a refreshing gift of a non-alcoholic beer or other drink. On top of that, the mirror activation invites you to take a photo and spread the word about the magic cube to your social network friends. Well, it’s great even if it’s to your enemies.