BEN & JERRY’S. Free Cone Day

On April 8th, we invited everyone who appreciates good taste to Panorama. Still, we didn’t expect a crowd this massive. There was enough ice cream for every sweet tooth, but those who didn’t feel like waiting in line had a faster option – all they had to do was leave a social message to the world on the glass wall. The one that stuck with us the most: “Being a good person costs the same as Ben & Jerry’s ice cream today.”

We also hid a few (yes, cardboard) cows around the mall. A photo with them became a ticket to a lottery, with prizes like hoodies, socks, and other small joys. DJ guru Lukas delivered 3 hours of great music, the line stretched for hundreds of meters throughout the event, and in total we gave away around 15,300 portions of ice cream. A cool evening – we’ll do it again.