BALTIJA
Brand Communication
Swedbank @Vilnius Study Fair
We simply love Swedbank loyalty program “Tu su +” for junior customers! Junior customers acquire points for using bank & then exchange their point to gifts of their liking. During three year period we already prepared over 200 fun and practical different gifts to choose from. You can check them out at Swedbank site!
To promote the program, we created a super-Instagramable activation for Study Fair, where each cord, when pulled turns on a spotlight which reveals your gift!