Make memories with Nivea
It is said that the best possible present anyone can receive is memories & experience. We strongly agree. Memories made together with family and loved ones are the ones that lasts a lifetime, is cherished & admired the most.
Make memories with Nivea was a lottery campaign, we created and implemented in all the Baltic countries. It was tailored to a wide target group, mostly putting emphasis on 25+ audience. A special lottery website was created together with instant lottery game.
Family holiday with the amount you can spend & countless possibilities where to travel, as a main prize, appealed to all the age groups.
What else makes a memory last? Photos. We all have camera on our smartphone, but the feel of polaroid is a true magic, so it was used as a secondary prize.